VR & AR
The Programmatic Handbook 2019
An estimated 82.5 per cent of US digital display ads were brought programmatically in 2018 - a figure set to rise to 86.2 per cent...
A guide to paid app user acquisition in 2019
Without active user acquisition, it’s incredibly difficult for businesses to find and convert new users, and grow their app over time. If you lack a...
Brilliant Advertising: Unlock the power of programmatic with the right creative
Dynamic creative is a part of programmatic. It's in its nature. Programmatic advertising is full of complex patterns, very similar to patterns in nature....
Professional messenger communication
It's crucial for modern businesses to meet customers where they spend most of their time: on their phone. Contacting your customers through their most private...
Closing the loop: Understanding the user lifecycle
The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky,...
Martech: 2019 and beyond - insights into the global martech market
The global marketing technology market is now worth $99.9bn (£76.8bn), and continues to grow exponentially. Brands expect to keep increasing their investment in martech, especially...
10 steps to multifactor authentication
With the global average cost of a data breach surging to $3.86m (£2.97m), customer-facing security is high on the agenda for any businesses allowing web...
Mobile consumer behaviour report: evolution of the digital swiss-army knife
Smartphones have brought about unprecedented changes to people's lives and in the last five years, their ownership and subsequent use has grown phenomenally, increasing by...
Creating personalised shopping experiences with mobile messaging
Keeping up with today's shoppers is challenging, but personalised, conversational interactions can help - in a big way! As shopper expectations rise in an...
Carrier Bundling: Leveraging mobile operators for user acquisition and marketing
Emerging markets have grown to dominate the mobile ecosystem. There are now 1.7bn smartphones in the Asia Pacific region, compared to 500m in Western Europe...
Messaging+: A guide to new conversational messaging channels
In the era of conversational messaging, customer experience needs to go beyond traditional messaging channels. Digital and mobile messaging channels will enable brands to deliver...
The Bad, the Ugly, and the Truth of Mobile Ad Fraud
Mobile ad fraud is on the rise. Loss from mobile ad fraud in 2018 could be in the billions; with a paid install rejection of...
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