VR & AR
Transparent, Efficient and Universal: Making the Case for Open Sourcing Software
With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory...
Transforming mCommerce: Lessons from the Leaders
Struggling to explain why your mobile users behave the way they do? ContentSquare, a leading UX analytics solution, have recently launched a groundbreaking mobile...
Best Practices for Mobile Marketing: How to Acquire, Engage and Retain Users
We live in a mobile-first reality, one that has put the world’s information at our fingertips via smartphones, tablets or wearables. How can marketers earn and...
How to Boost Mobile Engagement & Achieve Mobile Growth
Whether you’re a seasoned pro when it comes to mobile engagement or just getting started with app strategy and measurement, you can always use a...
Discovered: The Most Treasures Mobile Marketing Trends for 2017
Ahoy! Buried treasure is always hard to find, but the more hidden it is, the more precious and priceless the riches. That’s what it’s like...
The State of Web Accessibility
Have you considered how accessible your website and mobile apps are to people with impairments that affect their vision or hearing? Possibly not, but...
Augmented Reality: The Next Marketing Channel
While offline marketing materials like print, merchandise and point of sale may be impactful in person, customers now expect a seamless experience from the physical...
Deconstructing the Mobile Marketing Funnel
It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys....
The Rich Notification Inspiration Guide
With iOS 10, Apple now supports rich notifications, which give marketers and mobile leaders the ability to engage their customers more deeply by including photos,...
Passing The Mobile Tipping Point
It's official: mobile sales now outpace desktop in the UK. And that's just one of the dramatic shifts you need to read about in the...
Mobile Marketing: Building Your Customer Base
Did you know that Messages is the most frequently used app in the iPhone? Your customer's channel of choice should be part of your omnichannel...
Mobile Engagement: Why SMS is Still the Biggest Missed Opportunity
How many times have you heard something along the lines of ‘mobile marketing: It’s just not trackable’ or ‘mobile marketing: it’s too invasive’? The role...
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