VR & AR
The targeting power of Addressable TV
Precision targeting at scale is one of Addressable TV’s greatest assets. In this Whitepaper, Joe Kinchin, Partnerships Director at Finecast explains: How...
Addressable TV Explained
Addressable TV opens the door to TV advertising to brands of all sizes, and with much more targeting precision and less wastage than traditional TV...
2021 Mobile Marketing Predictions
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How...
2020 Gartner Magic Quadrant for Mobile Marketing Platforms
Gartner’s much-awaited 2020 Gartner Magic Quadrant for Mobile Marketing Platforms is out. Leading enterprises rely on Gartner research to find mobile marketing platforms that offer...
Download your copy of the Mobile Finance Report 2020 today
With Mobile Finance having firmly established itself as an integral part of our everyday lives, it is more important than ever to stay on top...
Customize your customer engagement solutions seamlessly with the right CPaaS solutions
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been...
Select the best Customer Engagement tool for you and your customer!
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews...
The complete guide to mobile app monetization on iOS 14
September is just around the corner, and with it comes the arrival of Apple’s new user privacy regulations for iOS 14. Although its release date...
Mobile Messaging State of Mind
mGage’s new consumer report on Mobile Messaging State of Mind was commissioned in December 2019 by Arlington Research with a nationally representative sample of 2,000...
The Essentials of Multi-Touch Attribution
Cross channel campaigns are increasingly essential in mobile marketing, but to demonstrate the connection between each campaign and its real-world impact on growth, you need...
IP geolocation in a connected world
Digital Element and Mobile Marketing Magazine have collaborated to develop a joint whitepaper that outlines the meteoric rise of the mobile internet and illustrates how...
Marketing Trends: How To Ensure Your Brand's Success in 2020
Every year in December and January an avalanche of trends, predictions and forecasts is released. Some of these will matter but many will not. ...
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